Ethnographic Model

The ethnographic model is the researcher of the test exploring the culture of the target audience to try to understand how they interpret media. This is linked to;
- the focus on the domestic context of reception of media texts
- the element of cultural competence
- technologies

Using the ethnographic model evaluate your own text. Have you inadvertently prevented certain audiences from accessing your text?
The first area suggests that media is structured by the domestic enviroment, for example who is in charge of the TV remote. The audience we have aimed at will be niche, because we are publishing it on the internet. However there is a possibility for our text to be shown on television, as a 3 minute wonder, or a Virgin Short. Stereotypically the man would have control of the remote, however we are not aiming at just a male audience, so it suits us that television can be controlled easier, as most homes have more than one t.v, with sky, sky plus or freeview. This means that people have more of a choice in what they watch, so the types of television being watched wouldnt be stereotyped towards more masculine programmes.
The second area suggests that genre has a gender appeal, for example soaps are watched by females rather than males. This is because the texts include features which would be more suited to that specific audience, e.g character relationships or cliff hangers. In terms of our text, we are aiming it more at females than males, because the stereotypical view of a male would be that our film is depressing and boring; going by all males watch action/thriller genres. However this wont always be the case, but we have included certain elements in our film that would be more suited for a female viewing.
The third area is the way in which we experience media, and the availability to us. For example, information-rich people have access to the internet, sky plus, etc. However information-poor people will not have access to the internet, or have certain channels, and this comes down either not having the money to pay for these forms of media, or not knowing about them or wanting them. Our film is targeted towards information-rich people, because they have the access and the oppurtunity to have our film, where as information-poor people will not.